Insights / Resources / Guides

Some of my thinking about and free resources on community strategy, community building, community management, community led growth and community monetisation.

I co-authored the Community Based Marketing best practice guide and you may have seen my Periodic Table of community strategy.

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Community, Community Glossary, Community Strategy, Community Theory, Community Based Marketing, Community Led Growth, Community Management, Moderation, Wellbeing, Case Study, Community of Purpose Michelle Goodall Community, Community Glossary, Community Strategy, Community Theory, Community Based Marketing, Community Led Growth, Community Management, Moderation, Wellbeing, Case Study, Community of Purpose Michelle Goodall

Read the Room: What DJing and Community Building Have in Common

Being a good DJ and being a good community builder draw on remarkably similar skills, instincts, and values. What connects them and why is it more important than ever to gather and dance.

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Community, Community Glossary, Community Strategy, Community Theory, Community Based Marketing, Community Led Growth, Community Management, Moderation, Wellbeing, Case Study, Community of Purpose Michelle Goodall Community, Community Glossary, Community Strategy, Community Theory, Community Based Marketing, Community Led Growth, Community Management, Moderation, Wellbeing, Case Study, Community of Purpose Michelle Goodall

What 6,000 communities taught me about human behaviour - and what marketers can learn from them

What 6,000 communities have taught me about human behaviour, what motivates individuals and how we can use this insight to adapt our brands, products, services, marketing and communities for growth and success.

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Community, Community Glossary, Community Strategy, Community Theory, Community Based Marketing, Community Led Growth, Community Management, Moderation, Wellbeing, Case Study, Community of Purpose Michelle Goodall Community, Community Glossary, Community Strategy, Community Theory, Community Based Marketing, Community Led Growth, Community Management, Moderation, Wellbeing, Case Study, Community of Purpose Michelle Goodall

What is the ‘Expansion Effect’ in community strategy?

What is the ‘Expansion Effect’? How is it different to the ‘Network Effect’? And why you need to have strategies to address the negative effects of community growth.

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Community, Community Glossary, Community Strategy, Community Theory, Community Based Marketing, Community Led Growth, Community Management, Moderation, Wellbeing, Case Study, Community of Purpose Michelle Goodall Community, Community Glossary, Community Strategy, Community Theory, Community Based Marketing, Community Led Growth, Community Management, Moderation, Wellbeing, Case Study, Community of Purpose Michelle Goodall

The Third Place - what is it and how can we apply principles to community building?

What are Third Places? And how can understanding what they are and how much they are valued help us build successful communities.

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Community Strategy, Community Management, Community, Case Study, Podcast, Community Based Marketing, Technology, Community Led Growth, Community Theory, Data, Interview Michelle Goodall Community Strategy, Community Management, Community, Case Study, Podcast, Community Based Marketing, Technology, Community Led Growth, Community Theory, Data, Interview Michelle Goodall

Is it possible to create a successful consumer brand without community?

OLIO co-founder Saasha Celestial-One on community, and how it creates defensibility and a business moat for consumer brands.

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Community, Community Glossary, Community Strategy, Community Theory, Community Based Marketing, Community Led Growth, Community Management, Moderation, Wellbeing Michelle Goodall Community, Community Glossary, Community Strategy, Community Theory, Community Based Marketing, Community Led Growth, Community Management, Moderation, Wellbeing Michelle Goodall

Transactional Analysis - what is it and how can it help in community management?

What is Transactional Analysis? And how an understanding can help you build strong, healthy communities that thrive and grow over time.

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Community Strategy, Community Management, Community, Case Study, Podcast, Community Based Marketing, Technology, Community Led Growth, Community Theory, Data, Interview Michelle Goodall Community Strategy, Community Management, Community, Case Study, Podcast, Community Based Marketing, Technology, Community Led Growth, Community Theory, Data, Interview Michelle Goodall

Meet the Community Builders - Andy Piper - Head of Communications - Mastodon

Andy Piper is Head of Communications at Mastodon. He shares his insights about community strategy, building community and explains how Mastodon can be a successful element of a community ecosystem strategy.

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Community, Community Glossary, Community Strategy, Community Theory, Community Based Marketing, Community Led Growth, Community Management Michelle Goodall Community, Community Glossary, Community Strategy, Community Theory, Community Based Marketing, Community Led Growth, Community Management Michelle Goodall

Why community is a business moat

What are business moats? And why are leading businesses investing in community strategies and building communities to transform business models and drive growth.

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Community, Community Glossary, Community Strategy, Community Theory, Community Based Marketing, Community Led Growth, Community Management Michelle Goodall Community, Community Glossary, Community Strategy, Community Theory, Community Based Marketing, Community Led Growth, Community Management Michelle Goodall

What is a Community Qualified Lead (CQL)? And how does it differ from a MQL or PQL?

What is a Community Qualified Lead (CQL)? And how does it differ to a MQL or PQL?

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Community Strategy, Community Management, Community, Case Study, Podcast, Community Based Marketing, Technology, Community Led Growth, Community Theory, Data, Interview Michelle Goodall Community Strategy, Community Management, Community, Case Study, Podcast, Community Based Marketing, Technology, Community Led Growth, Community Theory, Data, Interview Michelle Goodall

Meet the Community Builders - Ed Giansante - Head of Community - Persona

Ed Giansante is Head of Community at US-based software company Persona. He shares his insights about community strategy, building community, community tech stacks and the ingredients of successful communities.

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Community Strategy, Community Management, Sustainability, Community, Case Study, Podcast, Community Based Marketing Michelle Goodall Community Strategy, Community Management, Sustainability, Community, Case Study, Podcast, Community Based Marketing Michelle Goodall

Meet the Community Builders - Laura Roth - AWS and Community Pros of London

Laura Roth is part of Amazon Web Services (AWS) global community team and a co-founder of Community Pros London. She shares her insights about community building. A must-watch for all community professionals.

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