Insights / Resources / Guides
Some of my thinking about and free resources on community strategy, community building, community management, community led growth and community monetisation.
I co-authored the Community Based Marketing best practice guide and you may have seen my Periodic Table of community strategy.
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What are rituals in community building and why are they so important?
What are community rituals? Why are they such an important element of successful community building and community management? And can you misjudge community rituals?
What is ‘the broken windows theory’? And does it apply to community management?
This social science theory is not without its critics, but can community builders and community managers learn from its principles?
What is Community Everywhere?
What is Community Everywhere? Should we call it Community Ecosystems? And why is the customer journey and community journey today so fragmented and messy?
What is MVC - Minimal Viable Community?
What is Minimal Viable Community (MVC) and how does it apply to community building and management?