Insights / Resources / Guides

Some of my thinking about and free resources on community strategy, community building, community management, community led growth and community monetisation.

I co-authored the Community Based Marketing best practice guide and you may have seen my Periodic Table of community strategy.

Subscribe to my newsletter to get updates in your inbox

Subscribe to the Newsletter
Community, Community Glossary, Community Strategy, Community Theory, Community Based Marketing, Community Led Growth, Community Management, Moderation, Wellbeing, Case Study, Community of Purpose Michelle Goodall Community, Community Glossary, Community Strategy, Community Theory, Community Based Marketing, Community Led Growth, Community Management, Moderation, Wellbeing, Case Study, Community of Purpose Michelle Goodall

Read the Room: What DJing and Community Building Have in Common

Being a good DJ and being a good community builder draw on remarkably similar skills, instincts, and values. What connects them and why is it more important than ever to gather and dance.

Read More
Community, Community Glossary, Community Strategy, Community Theory, Community Based Marketing, Community Led Growth, Community Management, Moderation, Wellbeing, Case Study, Community of Purpose Michelle Goodall Community, Community Glossary, Community Strategy, Community Theory, Community Based Marketing, Community Led Growth, Community Management, Moderation, Wellbeing, Case Study, Community of Purpose Michelle Goodall

What 6,000 communities taught me about human behaviour - and what marketers can learn from them

What 6,000 communities have taught me about human behaviour, what motivates individuals and how we can use this insight to adapt our brands, products, services, marketing and communities for growth and success.

Read More
Community, Community Glossary, Community Strategy, Community Theory, Community Based Marketing, Community Led Growth, Community Management, Moderation, Wellbeing, Case Study, Community of Purpose Michelle Goodall Community, Community Glossary, Community Strategy, Community Theory, Community Based Marketing, Community Led Growth, Community Management, Moderation, Wellbeing, Case Study, Community of Purpose Michelle Goodall

What is the ‘Expansion Effect’ in community strategy?

What is the ‘Expansion Effect’? How is it different to the ‘Network Effect’? And why you need to have strategies to address the negative effects of community growth.

Read More
Community, Community Glossary, Community Strategy, Community Theory, Community Based Marketing, Community Led Growth, Community Management, Moderation, Wellbeing, Case Study, Community of Purpose Michelle Goodall Community, Community Glossary, Community Strategy, Community Theory, Community Based Marketing, Community Led Growth, Community Management, Moderation, Wellbeing, Case Study, Community of Purpose Michelle Goodall

The Third Place - what is it and how can we apply principles to community building?

What are Third Places? And how can understanding what they are and how much they are valued help us build successful communities.

Read More
Community, Community Glossary, Community Strategy, Community Theory, Community Based Marketing, Community Led Growth, Community Management, Moderation, Wellbeing Michelle Goodall Community, Community Glossary, Community Strategy, Community Theory, Community Based Marketing, Community Led Growth, Community Management, Moderation, Wellbeing Michelle Goodall

Transactional Analysis - what is it and how can it help in community management?

What is Transactional Analysis? And how an understanding can help you build strong, healthy communities that thrive and grow over time.

Read More
Community, Community Glossary, Community Strategy, Community Theory, Community Based Marketing, Community Led Growth, Community Management Michelle Goodall Community, Community Glossary, Community Strategy, Community Theory, Community Based Marketing, Community Led Growth, Community Management Michelle Goodall

Why community is a business moat

What are business moats? And why are leading businesses investing in community strategies and building communities to transform business models and drive growth.

Read More
Community, Community Glossary, Community Strategy, Community Theory, Community Based Marketing, Community Led Growth, Community Management Michelle Goodall Community, Community Glossary, Community Strategy, Community Theory, Community Based Marketing, Community Led Growth, Community Management Michelle Goodall

What is a Community Qualified Lead (CQL)? And how does it differ from a MQL or PQL?

What is a Community Qualified Lead (CQL)? And how does it differ to a MQL or PQL?

Read More
Community, Community Glossary, Community Strategy, Community Theory, Community Based Marketing, Community Led Growth, Community Management Michelle Goodall Community, Community Glossary, Community Strategy, Community Theory, Community Based Marketing, Community Led Growth, Community Management Michelle Goodall

The definitive community glossary A - Z

The biggest and best online community glossary in the world! Let me help you demystify terminology used in community strategy and community building.

Read More
Community, Community Glossary, Community Strategy, Community Theory, Community Based Marketing, Community Led Growth, Community Management Michelle Goodall Community, Community Glossary, Community Strategy, Community Theory, Community Based Marketing, Community Led Growth, Community Management Michelle Goodall

How can membership associations and member organisations get ROI and value from online communities?

A common question for membership associations is: "What is community, and why should I invest in it? Read how member organisations can create value and ROI from digital and online communities.

Read More
Community, Community Glossary, Community Strategy, Community Theory, Community Based Marketing, Community Led Growth, Community Management Michelle Goodall Community, Community Glossary, Community Strategy, Community Theory, Community Based Marketing, Community Led Growth, Community Management Michelle Goodall

What are the 5 Ps of Community (and the 1 C)?

What are the 5Ps and 1 C of community? This community categorisation (with definitions and examples) is designed help all community and network builders.

Read More
Community, Community Glossary, Community Strategy, Community Theory, Community Based Marketing, Community Led Growth, Community Management Michelle Goodall Community, Community Glossary, Community Strategy, Community Theory, Community Based Marketing, Community Led Growth, Community Management Michelle Goodall

What is ‘Community Market Fit’?

What is Community Market Fit? How does it align to Product Market Fit? And why should all community strategists and community builders aim to understand this essential marketing principle.

Read More