Insights / Resources / Guides
Some of my thinking about and free resources on community strategy, community building, community management, community led growth and community monetisation.
I co-authored the Community Based Marketing best practice guide and you may have seen my Periodic Table of community strategy.
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Meet the Community Builders - Emma Sexton and Sarah Halfpenny - Inside Out Community - Interview
Inside Out Community’s Emma Sexton and Sarah Halfpenny share insights about how they have built the world’s only independent professional learning and development community for in-house creative leaders - a model professional community of practice.
What is ‘the broken windows theory’? And does it apply to community management?
This social science theory is not without its critics, but can community builders and community managers learn from its principles?
What is Community Manager Appreciation Day (CMAD)?
What is Community Manager Appreciation Day (CMAD)? And why should community managers be heroes…even if it’s just for one day.
Meet the Community Builders - Kian Bhaktiari - The People - Interview
The People’s Kian Bhaktiari shares insights about the global creative community of young changemakers. He explains how they are transforming marketing, advertising and the businesses who work with them.
Tips: How to balance a professional and personal life as a community specialist
Community management can be hard. Here are some practical tips to help community managers achieve a better professional balance.
What is MVC - Minimal Viable Community?
What is Minimal Viable Community (MVC) and how does it apply to community building and management?