Insights / Resources / Guides

Some of my thinking about and free resources on community strategy, community building, community management, community led growth and community monetisation.

I co-authored the Community Based Marketing best practice guide and you may have seen my Periodic Table of community strategy.

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Community, Community Glossary, Community Strategy, Community Theory, Community Based Marketing, Community Led Growth, Community Management, Moderation, Wellbeing, Case Study, Community of Purpose Michelle Goodall Community, Community Glossary, Community Strategy, Community Theory, Community Based Marketing, Community Led Growth, Community Management, Moderation, Wellbeing, Case Study, Community of Purpose Michelle Goodall

Read the Room: What DJing and Community Building Have in Common

Being a good DJ and being a good community builder draw on remarkably similar skills, instincts, and values. What connects them and why is it more important than ever to gather and dance.

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Community, Community Glossary, Community Strategy, Community Theory, Community Based Marketing, Community Led Growth, Community Management, Moderation, Wellbeing, Case Study, Community of Purpose Michelle Goodall Community, Community Glossary, Community Strategy, Community Theory, Community Based Marketing, Community Led Growth, Community Management, Moderation, Wellbeing, Case Study, Community of Purpose Michelle Goodall

What 6,000 communities taught me about human behaviour - and what marketers can learn from them

What 6,000 communities have taught me about human behaviour, what motivates individuals and how we can use this insight to adapt our brands, products, services, marketing and communities for growth and success.

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Community, Community Glossary, Community Strategy, Community Theory, Community Based Marketing, Community Led Growth, Community Management, Moderation, Wellbeing, Case Study, Community of Purpose Michelle Goodall Community, Community Glossary, Community Strategy, Community Theory, Community Based Marketing, Community Led Growth, Community Management, Moderation, Wellbeing, Case Study, Community of Purpose Michelle Goodall

What is the ‘Expansion Effect’ in community strategy?

What is the ‘Expansion Effect’? How is it different to the ‘Network Effect’? And why you need to have strategies to address the negative effects of community growth.

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Community, Community Glossary, Community Strategy, Community Theory, Community Based Marketing, Community Led Growth, Community Management, Moderation, Wellbeing, Case Study, Community of Purpose Michelle Goodall Community, Community Glossary, Community Strategy, Community Theory, Community Based Marketing, Community Led Growth, Community Management, Moderation, Wellbeing, Case Study, Community of Purpose Michelle Goodall

The Third Place - what is it and how can we apply principles to community building?

What are Third Places? And how can understanding what they are and how much they are valued help us build successful communities.

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