Insights / Resources / Guides
Some of my thinking about and free resources on community strategy, community building, community management, community led growth and community monetisation.
I co-authored the Community Based Marketing best practice guide and you may have seen my Periodic Table of community strategy.
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Meet the Community Builders - Kian Bhaktiari - The People - Interview
The People’s Kian Bhaktiari shares insights about the global creative community of young changemakers. He explains how they are transforming marketing, advertising and the businesses who work with them.
What is Community Everywhere?
What is Community Everywhere? Should we call it Community Ecosystems? And why is the customer journey and community journey today so fragmented and messy?
Interview: Digital Community Leaders Podcast
A podcast interview with Digital Community Leaders to discuss the state of community in 2023.
What is MVC - Minimal Viable Community?
What is Minimal Viable Community (MVC) and how does it apply to community building and management?
Resource: Community Leaders Survey 2023
The 2023 Digital Community Leaders Survey adds to the community benchmarking data available to business leaders and community professionals.
What is Community Led Growth - is it the same as Community Based Marketing?
What is Community Led Growth. Is it different from Community Based Marketing? Why is community the “big idea” in marketing for this decade according to McKinsey.
Community case study: Notion’s community led growth
How has community powered Notion’s fast growth, product development and marketing?
Opinion: Why we need to ban the term lurkers in community strategy
Is the term “lurkers” for inactive community members ok? Find out why I believe the word should be banned in community building.