Insights / Resources / Guides

Some of my thinking about and free resources on community strategy, community building, community management, community led growth and community monetisation.

I co-authored the Community Based Marketing best practice guide and you may have seen my Periodic Table of community strategy.

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Community, Community Glossary, Community Strategy, Community Theory, Community Based Marketing, Community Led Growth, Community Management Michelle Goodall Community, Community Glossary, Community Strategy, Community Theory, Community Based Marketing, Community Led Growth, Community Management Michelle Goodall

What is ‘Community Market Fit’?

What is Community Market Fit? How does it align to Product Market Fit? And why should all community strategists and community builders aim to understand this essential marketing principle.

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