Insights / Resources / Guides
Some of my thinking about and free resources on community strategy, community building, community management, community led growth and community monetisation.
I co-authored the Community Based Marketing best practice guide and you may have seen my Periodic Table of community strategy.
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The Third Place - what is it and how can we apply principles to community building?
What are Third Places? And how can understanding what they are and how much they are valued help us build successful communities.
Community case study: Rule of Five
Case study: Rule of Five is a Community of Purpose aiming to change consumer fashion buying behaviours and effect industry change