Insights / Resources / Guides

Some of my thinking about and free resources on community strategy, community building, community management, community led growth and community monetisation.

I co-authored the Community Based Marketing best practice guide and you may have seen my Periodic Table of community strategy.

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Community Strategy, Community Management, Community, Case Study, Podcast, Community Based Marketing, Community Led Growth, Community Theory, Data, Interview, Community Based Networking, Moderation Michelle Goodall Community Strategy, Community Management, Community, Case Study, Podcast, Community Based Marketing, Community Led Growth, Community Theory, Data, Interview, Community Based Networking, Moderation Michelle Goodall

Meet the Community Builders - Lea Turner - The HoLT

Lea Turner is founder of successful The HoLT community. She shares her insights about building community, the importance of a community culture that celebrates difference and authenticity. And she highlights some of the essential community manager superpowers.

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Community Strategy, Community Management, Community, Case Study, Podcast, Community Based Marketing, Technology, Community Led Growth, Community Theory, Data, Interview Michelle Goodall Community Strategy, Community Management, Community, Case Study, Podcast, Community Based Marketing, Technology, Community Led Growth, Community Theory, Data, Interview Michelle Goodall

Is it possible to create a successful consumer brand without community?

OLIO co-founder Saasha Celestial-One on community, and how it creates defensibility and a business moat for consumer brands.

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Community Strategy, Community Management, Community, Case Study, Podcast, Community Based Marketing, Technology, Community Led Growth, Community Theory, Data, Interview Michelle Goodall Community Strategy, Community Management, Community, Case Study, Podcast, Community Based Marketing, Technology, Community Led Growth, Community Theory, Data, Interview Michelle Goodall

Meet the Community Builders - Andy Piper - Head of Communications - Mastodon

Andy Piper is Head of Communications at Mastodon. He shares his insights about community strategy, building community and explains how Mastodon can be a successful element of a community ecosystem strategy.

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Community Strategy, Community Management, Community, Case Study, Podcast, Community Based Marketing, Technology, Community Led Growth, Community Theory, Data, Interview Michelle Goodall Community Strategy, Community Management, Community, Case Study, Podcast, Community Based Marketing, Technology, Community Led Growth, Community Theory, Data, Interview Michelle Goodall

Meet the Community Builders - Ed Giansante - Head of Community - Persona

Ed Giansante is Head of Community at US-based software company Persona. He shares his insights about community strategy, building community, community tech stacks and the ingredients of successful communities.

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