https://www.michellegoodall.co.uk/insights daily 0.75 2026-02-17 https://www.michellegoodall.co.uk/insights/what-is-the-expansion-effect-different-to-network-effect-communities monthly 0.5 2026-02-17 https://www.michellegoodall.co.uk/insights/what-are-third-places-community monthly 0.5 2026-02-10 https://images.squarespace-cdn.com/content/v1/64f58ab6a550b9569ffd7988/e7c10af0-bdde-43c1-9db5-4f74a845ba2e/Walthamstow+Town+Hall+public+building+as+a+backdrop+for+a+borough+of+culture+art+installation.jpg.png Insights / Resources / Blogs - The Third Place - what is it and how can we apply principles to community building? - Make it stand out The Town Hall at Walthamstow provides a creative, civic backdrop for this free public art installation during London’s first borough of culture events in 2019. https://images.squarespace-cdn.com/content/v1/64f58ab6a550b9569ffd7988/337205b9-db30-47c9-b8cc-387220547f0a/Dusty+Forge+Community+Garden+Cardiff.jpg.png Insights / Resources / Blogs - The Third Place - what is it and how can we apply principles to community building? - Make it stand out The Dusty Forge is a safe, welcoming and inclusive community and Third Place in Cardiff https://images.squarespace-cdn.com/content/v1/64f58ab6a550b9569ffd7988/8fd1d79a-ff11-4d7c-9beb-c7eaa90c9c07/Bingo+and+beers+at+Trades+Hall+Walthamstow.jpg.png Insights / Resources / Blogs - The Third Place - what is it and how can we apply principles to community building? - Make it stand out Bingo features regularly in Walthamstow’s Trades Hall events, but they also run events for all ages and tastes. https://www.michellegoodall.co.uk/insights/possible-to-create-successful-consumer-brand-without-community monthly 0.5 2026-02-10 https://images.squarespace-cdn.com/content/v1/64f58ab6a550b9569ffd7988/3cec17b3-a0df-419a-9115-e4812228bee7/2C2A8359.jpg Insights / Resources / Blogs - Is it possible to create a successful consumer brand without community? - Make it stand out OLIO ambassadors in action. These vital community members collect and distribute food that would usually be wasted. https://images.squarespace-cdn.com/content/v1/64f58ab6a550b9569ffd7988/be74078d-3287-4834-802a-e354003d567e/Olio_doorstep6_credit_FrancisAugusto.jpg Insights / Resources / Blogs - Is it possible to create a successful consumer brand without community? - Make it stand out The OLIO app lets local people pass on household items as well as surplus food. Photo credit: Francis Augusto https://www.michellegoodall.co.uk/insights/top-100-marketing-influencer-award-winner monthly 0.5 2025-09-30 https://images.squarespace-cdn.com/content/v1/64f58ab6a550b9569ffd7988/a6481a8a-ffe6-4888-b5a5-30a6de1c2b1c/Michelle+Goodall+Technology+for+Marketing+Top+100+most+influential+marketers+list.jpg Insights / Resources / Blogs - Michelle Goodall is a Technology For Marketing Top 100 Marketing Influencer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.michellegoodall.co.uk/insights/imichelle-goodall-modern-renaissance-woman monthly 0.5 2025-09-10 https://www.michellegoodall.co.uk/insights/what-is-transactional-analysis-applied-to-community monthly 0.5 2026-02-10 https://images.squarespace-cdn.com/content/v1/64f58ab6a550b9569ffd7988/1c70840b-e588-4f8f-a48b-a3b7f245d9b4/Transactional+Analysis+theory+is+a+powerful+tool+for+understanding+human+behaviour%2C+relationships+and+communication.+It+can+be+applied+to+community+building+and+community+management. Insights / Resources / Blogs - Transactional Analysis - what is it and how can it help in community management? - Make it stand out Transactional Analysis theory is a powerful tool for understanding human behaviour, relationships and communication. It can be applied to community building and community management. https://www.michellegoodall.co.uk/insights/independent-impact-50-award-winner monthly 0.5 2025-08-14 https://images.squarespace-cdn.com/content/v1/64f58ab6a550b9569ffd7988/98726f44-038c-4543-babe-a414ac8c1912/Independent+Impact+50+award+winners.jpg Insights / Resources / Blogs - Michelle Goodall awarded in inaugural Independent Impact 50 awards - Make it stand out The Independent Impact 50 Awards recognises the impact and professionalism of independent practitioners. https://www.michellegoodall.co.uk/insights/meet-the-community-builders-mastodon-andy-piper-interview monthly 0.5 2025-10-01 https://images.squarespace-cdn.com/content/v1/64f58ab6a550b9569ffd7988/ff085187-1339-4c69-b4bf-99ebf81518db/Andy+Piper+Mastodon+at+Ruby+World+Conference+2024.jpeg Insights / Resources / Blogs - Meet the Community Builders - Andy Piper - Head of Communications - Mastodon - Make it stand out Andy Piper, Head of Communications at Mastodon speaking on a panel at RubyWorld Conference 2024 https://www.michellegoodall.co.uk/insights/resource-state-of-community-management-2024-acm monthly 0.5 2025-02-26 https://images.squarespace-cdn.com/content/v1/64f58ab6a550b9569ffd7988/5f6415f5-3fd0-40db-8b22-5fba9b30321a/ACM+state+of+community+management+reports+2024+organisation+relationship+to+community.jpg+.png Insights / Resources / Blogs - Resource: State of Community Management Report 2024 - Make it stand out What relationship does your business or organisation have with community? Source: Australian Community Managers - State of Community Management 2024 https://images.squarespace-cdn.com/content/v1/64f58ab6a550b9569ffd7988/af4d589e-747b-47f6-96fb-83793ae94ac9/ACM+state+of+community+management+report+2024+community+purpose+data.jpg+.png Insights / Resources / Blogs - Resource: State of Community Management Report 2024 - Make it stand out Most common purpose of community for businesses and organisations Source: Australian Community Managers - State of Community Management 2024 https://images.squarespace-cdn.com/content/v1/64f58ab6a550b9569ffd7988/2e6359ab-a54d-4459-b1d9-da29fbeff04f/ACM+state+of+community+management+report+2024+financial+value+of+community.jpg Insights / Resources / Blogs - Resource: State of Community Management Report 2024 - Make it stand out Annual financial value of community Source: Australian Community Managers - State of Community Management 2024 https://www.michellegoodall.co.uk/insights/what-is-a-business-moat-community monthly 0.5 2025-08-04 https://www.michellegoodall.co.uk/insights/what-is-a-cql-community-qualified-lead monthly 0.5 2025-08-04 https://www.michellegoodall.co.uk/insights/meet-the-community-builders-persona-ed-giansante-interview monthly 0.5 2025-05-15 https://images.squarespace-cdn.com/content/v1/64f58ab6a550b9569ffd7988/1ba00ac7-de33-4611-9c0e-13e5a0d9ffdf/Ed+Giansante+Persona+community+meetup.jpg Insights / Resources / Blogs - Meet the Community Builders - Ed Giansante - Head of Community - Persona - Make it stand out Ed Giansante, Head of Community at Persona taking a group selfie at one of his numerous in-person community meetups and events https://www.michellegoodall.co.uk/insights/tumblr-launches-communities monthly 0.5 2025-05-15 https://images.squarespace-cdn.com/content/v1/64f58ab6a550b9569ffd7988/bed10d5c-b0f1-4d64-bf01-d0951d925b97/Tumblr+communities.png Insights / Resources / Blogs - News: Tumblr launches Communities - Make it stand out Tumblr has launched its Communities feature - here’s the current view of communities categorised as ‘Culture’ https://www.michellegoodall.co.uk/insights/what-is-social-rewilding monthly 0.5 2024-12-09 https://www.michellegoodall.co.uk/insights/history-online-communities-social-media-timeline monthly 0.5 2026-02-10 https://images.squarespace-cdn.com/content/v1/64f58ab6a550b9569ffd7988/9aa170e3-a268-4393-bc4d-728625d72cb6/History+and+timeline+of+digital+online+community+and+social+media+platforms.jpg Insights / Resources / Blogs - The history of online communities - Make it stand out A visual timeline of the history of online community and social media platforms from 1970s to the present day ©Michelle Goodall https://images.squarespace-cdn.com/content/v1/64f58ab6a550b9569ffd7988/3ad4c13a-6763-4a62-990b-019366e5a483/dobedo-virtual-world.jpg Insights / Resources / Blogs - The history of online communities - Make it stand out Swedish Virtual World Dobedo was launched before the Habbo virtual world. The Swedish to English translations didn't always quite work! https://images.squarespace-cdn.com/content/v1/64f58ab6a550b9569ffd7988/da5c91a9-97a8-4edf-91a3-99d3d948cd17/Econsultancy-s-forums-Dec-2001.jpg-.png Insights / Resources / Blogs - The history of online communities - Make it stand out Econsultancy.com's digital marketing forums in 2000 https://images.squarespace-cdn.com/content/v1/64f58ab6a550b9569ffd7988/13032c5c-c9cd-4e11-9bb4-6b7d40751c6d/Cybermoms-forums.jpg Insights / Resources / Blogs - The history of online communities - Make it stand out TheCyberMom.com's chat forums in 1999 - 'The 'net for moms with modems' https://images.squarespace-cdn.com/content/v1/64f58ab6a550b9569ffd7988/a4258cf2-ee12-4c1a-ac83-ac14b5bf1688/Geocities.jpg Insights / Resources / Blogs - The history of online communities - Make it stand out Look at all the 'cool stuff' that 380,000 Geocities members were creating in 1997 https://www.michellegoodall.co.uk/insights/resource-reddit-2024-q3-record-growth-profits monthly 0.5 2024-11-04 https://images.squarespace-cdn.com/content/v1/64f58ab6a550b9569ffd7988/ddc9a794-234a-4c9b-8bc4-33f4a3ba9f73/Example+of+Reddit+community+subreddit+GenXwomen.png Insights / Resources / Blogs - Community-driven social platform Reddit announces record growth and profits - Make it stand out An example of a subreddit, a community on Reddit for Gen X women called ‘GenXWomen’ https://www.michellegoodall.co.uk/insights/resource-tumblr-state-of-community-gen-z monthly 0.5 2024-11-04 https://images.squarespace-cdn.com/content/v1/64f58ab6a550b9569ffd7988/cb7dee65-5ce7-489d-961f-3a602b968fcb/Gen+Z+most+valued+community+features.jpg Insights / Resources / Blogs - Resource: State of Community - How Gen Z is disrupting the industry of influence - Make it stand out Psychological safety, high quality content and meaningful interactions with other members are the most valued features of online communities for Gen Z. Source: The State of Community - How Gen Z is Disrupting the Industry of Influence https://www.michellegoodall.co.uk/insights/meet-the-community-builders-aws-laura-roth-interview monthly 0.5 2025-05-15 https://www.michellegoodall.co.uk/insights/online-community-glossary-a-z monthly 0.5 2026-02-10 https://www.michellegoodall.co.uk/insights/meet-the-community-builders-zendesk-nicole-saunders-interview monthly 0.5 2025-05-15 https://images.squarespace-cdn.com/content/v1/64f58ab6a550b9569ffd7988/821d7c51-4804-4f75-b7ce-68e0db6b2423/Zendesk+customer+champions.JPG Insights / Resources / Blogs - Meet the Community Builders - Nicole Saunders - Zendesk - Make it stand out Zendesk customer champions enjoying an community appreciation dinner at Zendesk’s RElate conference 2024 https://www.michellegoodall.co.uk/insights/how-can-member-associations-get-value-from-community monthly 0.5 2026-02-10 https://images.squarespace-cdn.com/content/v1/64f58ab6a550b9569ffd7988/0e4d0fc3-dd84-4dbd-b603-7ffb475ec056/Association+of+Change+Management+Professionals+LinkedIn+engagement+example.png Insights / Resources / Blogs - How can membership associations and member organisations get ROI and value from online communities? - Make it stand out An example of how Membership Associations can struggle to reach audiences using algortihmic social media platforms like LinkedIn. This post has an engagement rate of 0.04% https://www.michellegoodall.co.uk/insights/what-are-5ps-and-1c-community monthly 0.5 2026-02-10 https://images.squarespace-cdn.com/content/v1/64f58ab6a550b9569ffd7988/072a6339-e51d-4188-a7a6-92b4f56dcccc/LEGO+Ideas+community+of+play.jpg Insights / Resources / Blogs - What are the 5 Ps of Community (and the 1 C)? - Make it stand out LEGO Ideas is a good example of a Community of Play where community members co-create and upvote sets that they wish to see manufactured https://images.squarespace-cdn.com/content/v1/64f58ab6a550b9569ffd7988/76488f7b-d0f2-4307-9b99-481102ef93c5/Salesforce+Trailblazer+community+of+product.jpg Insights / Resources / Blogs - What are the 5 Ps of Community (and the 1 C)? - Make it stand out Salesforce’s Trailblazer Community is a good example of a Community of Product where community members can seek product support, collaborate, learn and network https://images.squarespace-cdn.com/content/v1/64f58ab6a550b9569ffd7988/d5800fcb-e38f-40cc-9fd4-dc2cf4675741/The+Marketing+Society+Community+of+Practice.jpg Insights / Resources / Blogs - What are the 5 Ps of Community (and the 1 C)? - Make it stand out The Marketing Society Coffeehouse is a vibrant, private, member-only, Community of Practice for senior global marketers https://images.squarespace-cdn.com/content/v1/64f58ab6a550b9569ffd7988/67f7280e-a603-45bf-8b52-8ca8ccfbdeee/Made+in+Stoke+Community+of+Place.jpg Insights / Resources / Blogs - What are the 5 Ps of Community (and the 1 C)? - Make it stand out Made in Stoke is a powerful example of a Community of Place, connecting people with a link to Stoke-on-Trent and the surrounding area to regeneration efforts and each other. https://images.squarespace-cdn.com/content/v1/64f58ab6a550b9569ffd7988/8d650418-6f30-4940-97ad-90b539fcf106/Beacons+Connect+Community+of+Purpose.jpg Insights / Resources / Blogs - What are the 5 Ps of Community (and the 1 C)? - Make it stand out Beacons Connect is a private Community of Purpose connecting philanthropists, advisors and social impact thought leaders https://images.squarespace-cdn.com/content/v1/64f58ab6a550b9569ffd7988/2209fc2e-6c81-41e0-8ba7-68efcbaebd8b/Multiple+Sclerosis+Society+Community+of+Circumstance.jpg Insights / Resources / Blogs - What are the 5 Ps of Community (and the 1 C)? - Make it stand out The Multiple Sclerosis Society Forum Boards is a Community of Circumstance - providing support and connection for those living with or caring for people affected by the disease https://www.michellegoodall.co.uk/insights/what-is-community-market-fit monthly 0.5 2026-02-10 https://images.squarespace-cdn.com/content/v1/64f58ab6a550b9569ffd7988/71b3e974-2a62-4ba0-ae93-24466ec6f5c5/Community+Market+Fit.jpg Insights / Resources / Blogs - What is ‘Community Market Fit’? - Make it stand out Michelle Goodall explaining the concept of Community Market Fit at the Brighton SEO conference https://www.michellegoodall.co.uk/insights/meet-the-community-builders-inside-out-community monthly 0.5 2025-05-15 https://images.squarespace-cdn.com/content/v1/64f58ab6a550b9569ffd7988/49d8189c-f27c-4da5-b217-acc0c8e59049/Inside+Out+Community.jpg.png Insights / Resources / Blogs - Meet the Community Builders - Emma Sexton and Sarah Halfpenny - Inside Out Community - Interview - Make it stand out The Inside Out Community is the world's only independent professional learning and development community for in-house creative leaders https://www.michellegoodall.co.uk/insights/what-are-community-rituals-why-important monthly 0.5 2026-02-10 https://images.squarespace-cdn.com/content/v1/64f58ab6a550b9569ffd7988/9d174ab3-0991-4e73-8317-5bfac6601696/Community+ritual+example+Michelle+Goodall.jpg Insights / Resources / Blogs - What are rituals in community building and why are they so important? - Make it stand out An example of a community ritual in a professional community. As host of this community, I’m testing whether this process of sharing personal and professional wins could become a regular ritual. Source: Guild - Comms & PR Pioneers Community https://www.michellegoodall.co.uk/insights/broken-windows-theory-community-management monthly 0.5 2026-02-10 https://www.michellegoodall.co.uk/insights/what-is-community-manager-appreciation-day-cmad monthly 0.5 2025-01-27 https://www.michellegoodall.co.uk/insights/meet-the-community-builders-kian-bhaktiari-the-people monthly 0.5 2025-05-15 https://images.squarespace-cdn.com/content/v1/64f58ab6a550b9569ffd7988/2d6bac92-ae0f-4dd7-bd1d-e3c81c441a96/The+People.png Insights / Resources / Blogs - Meet the Community Builders - Kian Bhaktiari - The People - Interview - Make it stand out The People is a community of young, diverse, global creatives and change makers https://www.michellegoodall.co.uk/insights/what-is-community-everywhere-community-ecosystems monthly 0.5 2026-02-10 https://www.michellegoodall.co.uk/insights/cmx-awards-2023-nomination monthly 0.5 2023-12-07 https://www.michellegoodall.co.uk/insights/tips-community-managers-professional-balance monthly 0.5 2024-10-22 https://www.michellegoodall.co.uk/insights/interview-digital-community-leaders-michelle-goodall monthly 0.5 2023-11-02 https://www.michellegoodall.co.uk/insights/mvc-what-is-minimal-viable-community monthly 0.5 2026-02-10 https://www.michellegoodall.co.uk/insights/data-community-leaders-survey-2023 monthly 0.5 2024-02-02 https://images.squarespace-cdn.com/content/v1/64f58ab6a550b9569ffd7988/5cc5db94-4f60-45e8-88f7-346e01790243/How+involved+are+the+CSuite+in+community+data.png Insights / Resources / Blogs - Resource: Community Leaders Survey 2023 - Make it stand out C-Suite and business leaders are increasingly involved in community through investment, planning, promotion and participation. It’s encouraging data. Source: The Community Leaders Survey https://images.squarespace-cdn.com/content/v1/64f58ab6a550b9569ffd7988/e760505b-7955-43de-bfcf-90d836644d8a/Primary+Objectives+for+Community+in+2024+data.jpg Insights / Resources / Blogs - Resource: Community Leaders Survey 2023 - Make it stand out Community growth and community member satisfaction dominate objectives for 2024 from Community Leaders. Other data in the report shows that investment in community was the second largest challenge and internal collaboration also figured highly.. Source: The Community Leaders Survey https://www.michellegoodall.co.uk/insights/community-case-study-rule-of-five-fashion-community monthly 0.5 2023-12-07 https://www.michellegoodall.co.uk/insights/what-is-community-based-marketing monthly 0.5 2026-02-10 https://images.squarespace-cdn.com/content/v1/64f58ab6a550b9569ffd7988/29743dd7-a045-4883-9bf3-13feca982954/Community+Based+Marketing+Best+Practice+Guide.png Insights / Resources / Blogs - What is Community Led Growth - is it the same as Community Based Marketing? - Make it stand out I co-authored this Community Based Marketing Best Practice Guide with Ashley Friedlein - it’s a great primer to Community Based Marketing and a great read https://www.michellegoodall.co.uk/insights/case-study-notion-community-strategy monthly 0.5 2024-10-22 https://images.squarespace-cdn.com/content/v1/64f58ab6a550b9569ffd7988/6b0e5607-7ac1-4b7d-a917-473636122466/Notion+community+hub.png Insights / Resources / Blogs - Community case study: Notion’s community led growth - Make it stand out Notion’s Community Knowledge Hub helps Notion users and fans find events, communities, content, the Ambassador Programme and other ways of connecting with the company https://www.michellegoodall.co.uk/insights/ban-the-term-lurkers-in-community-strategy monthly 0.5 2025-08-04 https://www.michellegoodall.co.uk/insights/category/Community+Glossary monthly 0.5 https://www.michellegoodall.co.uk/insights/category/Moderation monthly 0.5 https://www.michellegoodall.co.uk/insights/category/Podcast monthly 0.5 https://www.michellegoodall.co.uk/insights/category/Wellbeing monthly 0.5 https://www.michellegoodall.co.uk/insights/category/Community+Theory monthly 0.5 https://www.michellegoodall.co.uk/insights/category/Data monthly 0.5 https://www.michellegoodall.co.uk/insights/category/Research monthly 0.5 https://www.michellegoodall.co.uk/insights/category/Community+Based+Networking monthly 0.5 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https://www.michellegoodall.co.uk/projects/cso-futures-chief-sustainability-officer-community-of-practice monthly 0.5 2025-08-12 https://www.michellegoodall.co.uk/projects/broadband-genie-community-led-growth-strategy monthly 0.5 2024-12-20 https://www.michellegoodall.co.uk/projects/inside-out-community-of-practice monthly 0.5 2024-12-19 https://www.michellegoodall.co.uk/projects/mytutor-community-led-growth-strategy monthly 0.5 2024-03-08 https://www.michellegoodall.co.uk/projects/pai-skincare monthly 0.5 2023-11-03 https://www.michellegoodall.co.uk/projects/paramount-global monthly 0.5 2023-10-27 https://www.michellegoodall.co.uk/projects/jisc-community monthly 0.5 2023-10-27 https://www.michellegoodall.co.uk/projects/beacon-collaborative monthly 0.5 2023-10-26 https://www.michellegoodall.co.uk/projects/direct-line-group monthly 0.5 2023-10-26 https://www.michellegoodall.co.uk/projects/national-education-union monthly 0.5 2024-10-10 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