Insights / Resources / Guides
Some of my thinking about and free resources on community strategy, community building, community management, community led growth and community monetisation.
I co-authored the Community Based Marketing best practice guide and you may have seen my Periodic Table of community strategy.
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What are rituals in community building and why are they so important?
What are community rituals? Why are they such an important element of successful community building and community management? And can you misjudge community rituals?
What is Community Manager Appreciation Day (CMAD)?
What is Community Manager Appreciation Day (CMAD)? And why should community managers be heroes…even if it’s just for one day.
What is Community Everywhere?
What is Community Everywhere? Should we call it Community Ecosystems? And why is the customer journey and community journey today so fragmented and messy?
Opinion: Why we need to ban the term lurkers in community strategy
Is the term “lurkers” for inactive community members ok? Find out why I believe the word should be banned in community building.