I believe community is the future of business.


The fastest growing global businesses all have one thing in common. They have powerful communities.

Community strategy, community building, community led growth and community based marketing is the secret sauce to delivering business value and impact today.

I have 25+ years’ experience across multiple sectors, industries and countries, building thriving networks and ‘community everywhere’ strategies that deliver business results

Michelle Goodall

With 25+ years experience in marketing, community, digital and communications, Michelle Goodall has worked with some of the world’s most recognisable brands.

n

What I Do

I specialise in community and network building to drive growth and deliver successful outcomes.

  • Want to launch, grow and sustain your community or network?

    or

    Need to improve existing communities/networks or monetise your community?

    I’m an experienced consultant who can develop and deliver strategies for how community and networks deliver against multiple organisational goals.

    Or I can help you maximise value from your existing communities and networks.

    All done whilst understanding the delicate ecosystem of community and its members’ needs.

    Let me help you improve community engagement, monetise your communities, drive customer acquisition and retention, decrease customer acquisition costs and build sustainable and long-lasting growth and impact.

    Just some of the things I can help you with:

    • Community design

    • Community strategy and operational models

    • Improving community engagement

    • Monetisation of your community

    • Community acquisition and retention activities

    • Decreasing acquisition costs

    • Achieving sustainable growth and impact

      Book a discovery call to discuss your needs.

    Let’s Talk

  • Do you believe in the power of community, but struggle to resource it?

    I can provide hands on community management, community operations or senior advisory and support service to existing teams and individuals.

    My team can deliver short, medium or long term community management, community operations and support.

    Book a discovery call to discuss your needs.

    Let’s Talk

  • Knowledge and skills development courses, workshops and team coaching from a highly experienced, award-winning trainer, lecturer and coach. I have trained and coached >3,000 people globally.

    Training can cover many aspects:

    • Digital Engagement

    • Social Media Strategy

    • Community Management and Moderation

    • Community Building

    • Community Based Marketing

    • Community Led Growth

    • Community Demand Generation / Lead Generation

    Find out more about the on demand courses and workshops I offer, or book a discovery call for something more bespoke.

    Let’s Talk

  • Should your communities or networks be performing better?

    I can review and audit your existing networks and communities to measure whether they are supporting your business / organisational objectives.

    I’ll create a summarised set of actionable improvements and support you to deliver them, or step away.

    I can audit customer communities, thought leadership networks, member/subscriber communities, event communities, internal communities, communities of purpose/circumstance and more.

    Book a discovery call to discuss your needs.

    Let’s Talk

  • Book me for high impact talks or workshops for events, conferences and webinars.

    Speaker Events include:

    IAB

    Marketing Week Live

    Festival of Marketing (FOM)

    Community Summit

    Community Digital Leaders

    Community Everywhere

    Brighton SEO

    Richmond Events - Digital Marketing Forum

    DMI

    DMX Ireland

    The Digital Marketing Forum

    Marketing Circle

    Arts Marketing Association - Digital 360

    Technology for Marketing (TFM)

    CIPR National Conference

    PRCA Trends

    CommsHero

    Global Women in PR

    BETA International

    Kommunikatsioonijuhtimise Aastakonverents (Estonia)

    UCAS Social Media Marketing Conference

    Talk Social Conference

    Centre for Fashion Excellence Social Media Conference

    London Book Fair

    Women in PR

    Socially Mobile

Featured Projects

My clients are businesses and non profit organisations who want to harness the exponential power from building successful communities and networks.

Featured
MyTutor
Case Study, Community, Strategy, Training, Consumer brand, Technology, Coaching, Community Led Growth, Community Based Marketing
MyTutor
Case Study, Community, Strategy, Training, Consumer brand, Technology, Coaching, Community Led Growth, Community Based Marketing

Case study: Supporting high growth tutoring marketplace MyTutor to align community to business performance and power growth.

Read More →
Case Study, Community, Strategy, Training, Consumer brand, Technology, Coaching, Community Led Growth, Community Based Marketing
Pai Skincare
Case Study, Community, Consumer brand, Strategy, Social Media, Sustainability, B Corp
Pai Skincare
Case Study, Community, Consumer brand, Strategy, Social Media, Sustainability, B Corp

Case Study: Developing a social media and community strategy for a vegan, cruelty-free skincare brand and B Corp business

Read More →
Case Study, Community, Consumer brand, Strategy, Social Media, Sustainability, B Corp
Paramount Global
Media and Publishing, Consumer brand, Strategy, Social Media, Community
Paramount Global
Media and Publishing, Consumer brand, Strategy, Social Media, Community

Case Study: Developing a social media and community strategy for some of the UK’s biggest entertainment brands

Read More →
Media and Publishing, Consumer brand, Strategy, Social Media, Community
Jisc
Education, Technology, Non Profit, Case Study, Training, Community
Jisc
Education, Technology, Non Profit, Case Study, Training, Community

Case study: In person and virtual community strategy and community management training workshops for education technology non profit Jisc.

Read More →
Education, Technology, Non Profit, Case Study, Training, Community

I've worked with many clients in most sectors – Media/Publishing, Healthcare, Technology/SaaS, Professional Services, Membership/Subscription/DTC brands, Insurance, Arts, Sport & Culture, Charity/Non-Profit, Technology, Government, Retail/Consumer brands, Travel, Education, Construction etc.

Kind Words

  • "I would absolutely work with Michelle again. She’s the ‘Queen of Community’. ”

    Kerry Taylor - EVP, Brand Lead, Youth & Entertainment - Paramount Global

  • "No-one understands community and how to apply it to organisational strategy and objectives like Michelle. Aligning a community strategy with marketing, CX, comms and other departments to support DLG’s growth required support from a genuine expert with credibility and impact. If you get the chance to work with her to support your community led growth, do it!"

    Raluca Efford - Chief of Staff Direct Line Group

  • “Michelle is a brilliant community builder and marketer and has been a leading light and support for us as we established the Beacons Connect network. Under her guidance we have grown an engaging private online space for philanthropists and the philanthropy sector where members can make connections, share resources and pass on contacts to help with future work.”

    Sarah Hughes - Executive Director - Beacon Collaborative

  • “There are self proclaimed ‘community experts’ out there who have 1-2 years of experience. Michelle is a highly astute consultant who has worked with most community/social media technologies and across a wide range of industries and sectors for more than 25 years, including our union/member organisation. Highly recommended.”

    Mike Joslin - Senior Digital Marketing Officer - NEU

  • “Working with Michelle is an absolute pleasure. She understands community from a strategic perspective but also how to implement that strategy and grow a thriving community that will become a core part of your business growth. The team got so much value from her support.”

    Matt Phelan - Co-founder - Happiness Index

  • “Michelle developed and delivered a series of community strategy and community management training workshops for us. She’s not only a subject matter expert, but an excellent trainer and delivered engaging sessions that were tailored to our needs and learning levels. The workshops helped to create a clear understanding of why a defined community strategy was important amongst key colleagues and stakeholders”

    Natasha Veenendaal - Head of Community Engagagement - Jisc

  • There is a reason why Michelle is in-demand. She is a fabulous consultant who is great to work with. She quickly gets to the heart of a business to prioritise improvements that create the most impact.

    Ed Saper - Co-founder - Pai Skincare

  • Michelle got to the heart of our business extremely quickly, working collaboratively with us to recommend improvements to our community strategy to support our growth. She draws upon years of experience of community building/management in many sectors, on multiple platforms. The team have benefitted massively from her highly practical and empathetic coaching and support. Highly recommended. You’ll love working with her.

    Gemma Pearson - Head of Marketing - MyTutor

Insights / Resources / Guides

My thinking, my writing and my free resources about community strategy, community building, community management, community led growth and community based marketing.

Insights / Resources / Blogs
Meet the Community Builders - Emma Sexton and Sarah Halfpenny - Inside Out Community - Interview
Community Strategy, Community Management, Sustainability, Community, Case Study, Podcast
Meet the Community Builders - Emma Sexton and Sarah Halfpenny - Inside Out Community - Interview
Community Strategy, Community Management, Sustainability, Community, Case Study, Podcast

Inside Out Community’s Emma Sexton and Sarah Halfpenny share insights about how they have built the world’s only independent professional learning and development community for in-house creative leaders - a model professional community of practice.

Community Strategy, Community Management, Sustainability, Community, Case Study, Podcast
What are rituals in community building and why are they so important?
Community, Community Glossary, Community Strategy, Community Theory
What are rituals in community building and why are they so important?
Community, Community Glossary, Community Strategy, Community Theory

What are community rituals? Why are they such an important element of successful community building and community management? And can you misjudge community rituals?

Community, Community Glossary, Community Strategy, Community Theory
What is ‘the broken windows theory’? And does it apply to community management?
Community Theory, Community Strategy, Community Management, Moderation
What is ‘the broken windows theory’? And does it apply to community management?
Community Theory, Community Strategy, Community Management, Moderation

This social science theory is not without its critics, but can community builders and community managers learn from its principles?

Community Theory, Community Strategy, Community Management, Moderation